Wednesday, January 28, 2015

I Believe in Photography - An Important Reminder for the Digital Era

I believe in photography – but more than that I believe in photographs. Printed photographs are tangible. We can hold them, gift them, pass them around, frame them and hang them on our wall. We can make albums to be treasured, to be handed on to future generations as heirlooms. I am, without a doubt, passionate about creating photographs – real pictures – printed on professional papers – and made into beautiful works of art. I want your children, their children, and all our future generations looking at, holding onto, and cherishing these tangible memories.





I believe the best way to provide exceptional service to you is to present you with beautiful, professionally finished work. Handing you a disc and sending you on your way is not a representation of your memories, your emotions, or your dreams.

I believe in professional printing by professional labs. The photographs we create are not only precious to you; they are precious to me. It is my work, my name, my lifetime of experience and education that deserves to be printed. Can you imagine a floppy disk replacing the heirloom photograph of your grandparents? It's the same as a DVD of your own portraits. We can’t touch those digital file and the truth is that we don’t really know the longevity of a file or if we will even be able to find it again someday. A digital file is a bit of a mystery – if it gets lost, where does it go? If a drive is damaged what happens to the file? How many people truly back up all of their images to a safe and secure off-site location? How many people ever actually print their digital files? When was the last time you printed your own pictures? How many pictures do you have on your computer or a memory card or disk that are still not printed?





I believe not all labs are created equal. Quality printing is not something that the corner drug store offers. Professional labs have strict quality control over colour calibration, cropping guidelines, paper density, exposure levels, mounting standards, ink clarity, print longevity, and bleed control; all of which are important for your final product.





I understand that this is a digital age and you want to share your images through social media and view them on portable devices. For this reason, I offer online galleries and mobile apps with device-optimized images for you to share on Facebook and Instagram, through email, on your phone and tablet, or yes: even in person.







This post is brought to you by Photographer Tammie Mohr at Choke Cherry Photography & Design; offering Soulful, Vibrant, Classic, and Sophisticated Wedding and Portrait Photography coverage in the greater Sioux Empire, including but not limited to, Sioux Falls, Brookings, Watertown, Black Hills, and surrounding South Dakota areas. Also serving Mankato (Minnesota), New Ulm (Minnesota) and surrounding areas.